Amazon Prime Video’s ad-free tier gets a new name and a price hike

You might not know this, but Amazon Prime Video actually has a higher-tier subscription, similar to Netflix, which offers an ad-free experience. Most people just get Prime Video as part of their Amazon Prime subscription. Well, this is one tier above that and costs extra - $4.99 a month, up from $2.99 after this new price hike. The service also has a new name – Prime Video Ultra.

It’s not all bad news, though. Amazon actually invested quite a bit in upgrading this new Ultra tier. It now comes with the option to watch 4K/UHD streams with optional Dolby Vision and Dolby Atmos. The concurrent device limit has been raised to five devices, and the offline download capacity has been raised to 100 items.

In potentially even better news, there are some upgrades to the base tier of Prime Video that comes bundled with your Prime subscription as well. While it is still capped at 1080p streaming, it will now get optional Dolby Vision for some content. Not Dolby Atmos, though, that still requires the Ultra subscription. And, of course, you will continue to see ads. The download item limit has been doubled from 25 items to 50.

In the US, where this is rolling out first, Amazon Prime costs $14.99 and includes the basic Prime Video. And the Prime Video Ultra subscription will run you $4.99 on top of that monthly, as mentioned.

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