Google Pixel 10a in for review

The Google Pixel 10a stirred a lot of passion upon its release. Whether it was outrage from tech fans around the world that Google didn't change much, or whether it was genuine hype by people who wanted one, it's got people talking. And that's the best-case scenario for Google.

Love it, or hate it, the search giant-turned hardware company struck gold with the a-series Pixel - people have been interested since day one. So, let's talk about the 10a.

It ships with a USB-C cable and a SIM tool. The phone starts from €549 for the 12/128GB model and €649 for the 12/256GB one. Color-wise, you have a choice of Lavender (ours), Berry (light pink), Fog (silver), and Obsidian (black).

Google also sells its predecessor for €399 in four slightly different colors.

By now, you know what's new - the 10a has a slightly brighter display, a new Gorilla Glass 7i, Satellite SOS support, and faster charging - 30W wired and 10W wireless (vs 23W/7.5W).

That means that the 5,100mAh battery is the same, the 6.3-inch 120Hz 1080p P-OLED is technically the same, the camera system is the same, and yes, even the SoC is the same 4nm Tensor G4.

The phone also feels the same - and that's no bad thing. It feels excellent. It's compact, fits perfectly in the hand, it's light, and it's very smooth thanks to the combination of Google's magic software touch and the 120Hz panel.

So, not much has changed, but that's no bad thing for Google. Whether you're unhappy about it or not, people, especially those in markets where Chinese phones are of limited availability, will flock to this phone for its balanced and capable specs sheet, Google's trust score, and the affordable price.

And, here's the key part - keen buyers will choose to save €150, and go for last year's model, because it's mostly the same, but cheaper. Which Google knows full well and will no doubt benefit from.

Work smart, not hard!

Google Pixel 10a

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