Nothing CEO Carl Pei wants to steal Apple's customers
The latest publicity stunt by Nothing involves its founder and CEO, Carl Pei, releasing a video on his Instagram profile. In the video, he addresses Apple, warning the Cupertino company that Nothing is going to steal its customers, "one bored iPhone user at a time". And that's it. Does Tim Cook even know that Nothing exists? Does his successor? Probably not.
Smaller companies do sometimes pull such stunts, name dropping much bigger competitors, in order to have people watching create an unconscious association between the two brands. The idea is to have you think that Nothing is really competing with Apple on the same level and can actually steal its 'bored iPhone users'. Maybe you are an iPhone user - now you're wondering whether you're bored. And since you're wondering about it, maybe you are? Maybe you should buy a Nothing phone? Probably not, though.
We'd be very interested to see Carl Pei release some sort of proof about how this went for his company, in, say, a year's time. How many of Nothing's customers were actually switching from an iPhone, that sort of thing. But that probably won't happen either. So in the end, what was even the purpose of this video? Let us know what you think in the comments.
Reader comments
- Jagganatha
- HCH
So now, Nothing to it, Design your own phone. Make sure it can do perfect Sweep panoramas with all its lenses, or you cannot replace a modern iPhone than can, and that does. Any takers? No, I did not think so. I did not want to have to buy an iPho...
- IQ200
- p7$
Bro.. tell me the difference in design for all your Motorola phones. Bro2... Tell me how much you think your opinion matters to others? Bro3... You don't have to win every time when sharing an opinion. Bro4... Why are you so vocal about ...
- NihonGo
- NFY
The purpose of this video was that news sites like GSMArena reports about it, spreading the name of the company and stirring up controversial discussions, like the one in these comments. That's how it works. Every posting gives more attention ...
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